Resume
I am a product leader and coach with over eight years of experience in both Australia and the US. I have a proven track record of creating impactful and delightful solutions for customers across various sectors, including financial services, marketplaces, healthcare, and B2B SaaS.
My high-energy style revolves around an unwavering dedication to customer feedback, data analysis, and human-centered design. This approach has enabled me to successfully deliver products that solve real customer problems and drive business outcomes in both startup and enterprise environments.
I am currently working as the Product Lead for ING Australia's mobile app. My focus is to develop and then execute a new mobile app strategy that will help ING maintain its position as Australia's favourite mobile bank. Apart from this, I derive immense fulfilment from mentoring aspiring product managers and consulting businesses in areas such as product management, startup strategy, innovation, and growth.
Work Experience
As Australia’s first fintech, we are all about giving our customers the freedom to do their thing and we’re not afraid of disrupting the norm in the process.
As a leader within the Digital Tribe, it's my responsibility to develop and maintain the mobile app roadmap while also optimising essential product operational processes.
Delivered a new process to manage and prioritise requests for Digital resources
Optimised mobile app release process resulting in a greater release cadence and reduction in issues
Developed an accessibility strategy to uplift ING’s digital assets to industry best practice
September 2023 - present
Digital Product Lead, ING Australia
February 2023 - September 2023
Senior Product Manager, Insight Timer
Insight Timer is on a mission to improve the world’s mental wellbeing. It is currently a leading meditation and mindfulness app, servicing millions of users with over 16,000 teachers.
I served as the Product Lead for Insight Timer's B2B offering, where my focus was on facilitating product-led growth and enhancing the value proposition for HR professionals and employees.
Revamped employee onboarding resulting in a 20% increase in conversion
Scoped and launched enterprise authentication solution in 6 weeks doubling the Enterprise proposition’s ARPU
Launched product led sales function distributing hundreds of in app leads to Sales team
Defined and rolled out north start metrics and objectives
October 2022 - April 2023
Co-Founder, Slick
Slick exists to power the fintech revolution by enabling every B2B company the ability to offer back office solutions to their customers.
Part of the two person founding team of Slick. This involved; customer interviews, product scoping, marketing, and working closely with my technical co-founder on product specifications. The first iteration of Slick was a comprehensive API-first solution that enables B2B businesses to quickly embed invoicing into their platform.
August 2020 - December 2022
Senior Manager of Product Management, Invoice2go (acquired by Bill.com)
Invoice2go is on a mission to become the dominant platform that small businesses and freelancers can use to grow and manage their business
During my time at Invoice2go I progressed significantly as a product leader and managed to contribute greatly to improving the Invoice2go product. My product impact contributed to a broad based improvements in key growth metrics. This in turn proved instrumental in the eventual sales of Invoice2go to Bill.com in late 2021.
At Invoice2go I oversaw the Workflows Group which consisted of five scrum teams. The group owned the majority of the customer facing features and was focused on transforming Invoice2go to become a comprehensive platform for small businesses. My success at Invoice2go is further evidenced by the succession of promotions I received. I eventually left the business as a Senior Manager of Product Management.
Impact Summary:
Part of the product leadership team and was influential in the successful exit of Invoice2go for over $625m USD in 2021
Worked closely with the new CEO and other senior leaders to formulate the company’s revamped product strategy
Designed and implemented a new product development process
Formed the Workflows product group, devising the team formations, strategy and roadmap
Part of M&A team to select and then successfully integrate Instant Website and Engage CRM products
Close management, mentoring and coaching of multiple product managers
Recruited and scaled the Invoice2go taking part in hiring multiple engineers, PMs, PDs and other key roles
Product Highlights
Invoice2go Projects
I managed the end to end delivery of the Projects feature. This involved first diving deeply into the problem space with in depth and ongoing discovery exercises, including customer interviews, user journey mapping, engineering workshops etc.
We then conducted another round of customer interviews with a Figma prototype that enabled us to further understand the problem and iterate on our proposed solution.
Next my design and engineering counterparts and I got work on scoping our alpha product. We strategically devised an alpha that would not only address the key customer problems but also provide us with unprecedented insights that would inform following iterations.
The feedback from the alpha allowed us to further refine the problem statement for the feature. Projects’ would narrow focus and now aim to centralise all the information small businesses need to win a job and get the work done. This was instrumental in the success of the feature that has now been used by over 40k users.
Instant Websites
Our discovery and conversations with our customers led us to realise that over 50% of our small business customers did not have an online presence. This pressing problem was holding our customers back from winning more work.
Working closely with Engineering and Corp Dev we realised the most cost efficient and timely means to tackle this problem would be via an acquisition. After reviewing many potential products we acquired a CMS tool called “Book Launch”.
Once acquired I quickly spun up a team to integrate the product. I coordinated a plan with broader stakeholders such as Product Marketing and Customer Success, to successfully integrate the solution into the Invoice2go app. This included discovery work to adapt the feature to the unique needs of Invoice2go’s customer base. Instant Websites was launched in June 2021, which saw over 2k websites being created by small businesses.
Engage
I oversaw the development of Invoice2go’s first marketing and CRM tool called ‘Engage’. Engage is helping thousands of small businesses develop and maintain closer relationships in order for them to win more work.
Working with an awesome team, we managed to launch a beta in May and quickly pivot the value prop after addressing feedback rapidly. The pivot was followed by a full release in which we have already seen 1,000s of communications result in our customers winning more jobs.
August 2018 - March 2020
Product Manager, Workrise (AFK RigUp)
RigUp (now Workrise) is an online marketplace based in Austin Texas, disrupting the energy industry, connecting buyers with suppliers to on-demand and employment services.
I formed the inaugural Growth and Monitisation team at RigUp. The team was charged to increase the size of the RigUp labor supply base, as well as increase ARPU by releasing more value-added services.
Impact Summary
Being one of the first teams to follow an agile methodology. Inspiring other teams to then follow suit.
Drive cross functional growth team (Marketing, Sales, Operations, Product) towards company acquisition objectives
Releasing an end to end referrals program. Automating the process as well as building a new compelling offer. Which increased customer referrals by 50% YoY
Increase ARR by >$1m by successfully launching customer payment packages and offerings with a 40% customer adoption
Manage the transition to Salesforce and Pardot to ensure improved campaign productivity and attribution
Conduct feature iterations of payment packages to drive a further $500k ARR
Coordinate initiative to provide best in class healthcare insurance for customers
Product Highlights
Next Day Pay launch
In late 2018 I launched RigUp’s faster payment option “Next Day Pay'' along with a variety of broader offerings that resulted in over $1m growth in ARR. Charged to expand our contractor product offering and grow ARR we discovered the most pressing needs for contractors was getting paid faster and health care insurance. As such, we brought together the whole company to sprint towards a solution in time for the open enrollment health care window.
Mobilising teams from Product, Engineering, Design, Support, Payment Operations, Customer Success we soon devised a means to pay contractors within 24 hours of a timesheet being submitted.
In parallel, we formed a relationship with a healthcare broker to provide best in market health insurance options.
We tested these solutions with contractors and the feedback was extremely positive. We then iterated and tested the solutions in a variety of packages with different price points.
Understanding our hard deadline in October, I lead the scrum team to launch the new features in only several sprints. The new packages were a huge success, not purely in terms of ARR but also acted as a key differentiator from competitors, contributing to customer acquisition.
New Referral Program
Tasked with increasing contractor referrals and automating the process, I developed a new referral product that increased referrals by ~50%. It also cut the admin from 4 hours per referral to less than 10 minutes. This involved understanding the unique nature of contractor referrals by conducting extensive interviews with contractors, sales, payments and operations team members.
I divided the project into three distinct sub-problems.
Contractor referral process
Sales referral process
Automating referral processing
This early breakdown of the project enabled us to release value sooner.
For each sub-problem I worked closely with my design and engineering counterpart. We tackled each sub-problem by prototyping and testing our solution with customers and relevant internal stakeholders. The end result was our team was able to ship value quickly, resulting in both revenue and operational efficiency benefits.
Next Day Pay Improvements
After the successful launch of Next Day Pay in late 2018 I had been continually reviewing quantitative data as well as customer feedback. This led me to discover opportunities to further improve the feature. The most notable was the discovery that many customers needed Next Day Pay for specific timesheets, as opposed to all. We quickly tested the ability to toggle payment speeds at the timesheet level (previously it was only the profile level). The tests showed more volume of time sheets being processed with Next Day Pay. We proceeded to launch the feature to all customers resulting in an increase in ARR of $500k.
July 2016 - March 2018
Product Manager, Westpac
Westpac Banking Group is currently the second largest bank in Australia.
I was a customer acquisition Product Manager in Westpac’s Everyday Banking Team. During my time at Westpac I oversaw a significant improvement in the growth of customers. My primary takeaway from my time at Westpac is the realisation that I needed to leave the traditional banking space. This culminated in me resigning from Westpac in March 2018 and seeking a career in the US tech scene.
Product Highlights
Increasing 2017 checking account sales by over 5% (620,000 to 650,000 accounts)
2017 student account campaign that beat targets by over 40% (>4,400 accounts opened)
Product owner on multi-million dollar software projects, working closely with engineering scrum teams
Overseeing and prioritising a multi-million dollar marketing budget
Using data driven insights to shape customer experience, acquisition and retention strategies.
This includes leading Westpac to be the first Australian bank to target video gamers & eSports users and vocational education students
Feb 2014 - July 2016
Product Manager, HSBC
HSBC Bank Australia offers a full range of retail, commercial and institutional banking services.
I joined HSBC as a graduate in 2014. After a few divisional rotations I was promoted to become a Product Manager in the Deposits team. This served as a key stepping stone of my career and where I gained some critical soft skills.
Product Highlights
Total accountability for the $4.5b term deposit portfolio including; pricing, portfolio health and marketing
Time deposit pricing optimisation that resulted in increasing margin and balances simultaneously
Manager of entire $20b deposit portfolio from July to December 2015
Financially modeling the viability of marketing campaigns, potential products and product pricing
Project managing related initiatives in both an agile and waterfall environment
Education
2022
Reforge - Product Leadership
2018
Reforge - Growth Series
2018
Harvardx - Computer Science for Business Professionals
2018
Scrum.org - Certified Product Owner
2017
General Assembly - Product Management
2015
CFA - CFA Level 1
2011-2013
University of New South Wales - Bachelor of Commerce (Finance and Accounting) - Distinction & Deans List Honors
2013